AS-IS:THE ROADMAP TO FLIPPING HOUSES: THE SECRET STEPS TO INVESTING IN REAL ESTATE, WHOLESALING, AND FLIPPING HOUSES WITH LITTLE TO NO MONEY. by Anthony Rosado

Author:Anthony Rosado [Rosado, Anthony]
Language: eng
Format: epub
Published: 2022-02-18T22:00:00+00:00

Depending on the buyer, you might want to use data to show them why the house is a good investment for them. Creating value is not only about setting the scene for the potential buyer, it is also about presenting them with facts as to why they should invest in a property. For example, you can use data showing why now is a great time to invest in property. Talk about the economic climate, interest rates, and possible loan options that may make investing in real estate the right financial decision. If you are selling a house to a family, try acquiring some data about the schools in the surrounding areas. Market the neighborhood and property as a place that can nurture their children and ultimately lead to future success. Show buyers how and why investing in a property can benefit their lives in the long and short run.

Price Anchoring

Price anchoring is a marketing strategy used to increase sales and profit margins. It is usually used in retail, but can also be effective in real estate. If you are selling a property, then you might provide a price range for the customer. However, you would position the price you want to get for the property as the lower price. For example, say you want to sell a house for $100,000. If you position the price range at $75,000-$100,000 then the buyer will think that you are going to be happy with $75,000. The problem is that positioning your target price as the highest price means that customers will automatically gravitate towards the lowest price. Instead of offering a price range below the target price, try offering a price range of $100,000-$125,000. Now buyers will look at the $100,000 and think they are getting a discounted deal, while you are making exactly what you need.

Play the Game

Playing the game can help you get what you want in the real estate business. This involves sticking to your guns and playing the negotiation game. If someone presents an offer below the market value of the property, negotiate with them and set a higher price. It is almost like an auction. Negotiating is like a dance between buyer and seller. Both parties take a step towards each other until they meet in the middle. However, check that you don't undercut your prices because other people are good at negotiating. As a real estate investor, you need to be in control of the situation at all times.

Both Sides Should Be Winning

At the end of the day, negotiating is most effective when both parties are winning. If the buyer is victorious, but your profit margins are far lower than expected, perhaps you shouldn't be considering the offer. However, if the buyer is paying too much for a property and your return on investment is far higher, the deal might fall through. Real estate investing isn't about taking advantage of buyers and sellers. Yes, it involves a certain amount of strategy and tactics, but the goal isn't to exploit and manipulate people.

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